Affiliate Disclosure: Pricing checked September 23, 2026. Commercial terms can change, so verify the merchant page before purchase.
CallRail uses a base plan plus additional usage model.
| Plan | Monthly Base | Included Highlights |
|---|---|---|
| Lead Tracking | $50 + usage | Call and text tracking, attribution, recording/routing, transcription/analysis, automation rules |
| Lead Tracking Complete | $95 + usage | Adds form tracking, custom form builder, multi-touch CPL reporting |
| Lead Conversion | $150 + usage | Adds Premium Conversation Intelligence capabilities |
| Lead Conversion Complete | $195 + usage | Combines form tracking and Premium Conversation Intelligence additions |
Included Usage
The current US pricing page lists five local numbers and 250 local minutes across the displayed plans. It also lists 25 text messages; the Complete plans include 1,000 form submissions, while the Conversion plans include higher transcription and analysis allowances.
Additional Usage
The current monthly view lists additional local numbers at $3 each, local minutes at $0.06 each, toll-free numbers at $5 each, toll-free minutes at $0.08 each, and texts at $0.03 each. Other usage rates vary by plan and feature.
Trial and Billing
CallRail advertises a 14-day free trial without a credit card. Its pricing page also says yearly plans can save up to 10% and that overage usage is billed in addition to the base fee.
See How CallRail Fits Your Lead Tracking Workflow
Check current features, plan terms, and trial availability directly with CallRail.
Check Current CallRail PricingHow to Estimate the Real Monthly Cost
The base subscription is only the starting point. Estimate how many tracking numbers you need, monthly call minutes, text usage, form volume, and—on conversation-intelligence plans—transcription or analysis volume. A business with many locations or high call volume can spend materially more than the displayed base price.
When Lead Tracking Is Enough
The entry plan is the logical starting point when the primary need is call and text attribution, routing, recording, transcription/analysis, and automation rules. Moving up makes more sense when form attribution or premium conversation analysis is part of the measurement plan.
When the Complete Plans Matter
Lead Tracking Complete adds form tracking and multi-touch CPL reporting. Lead Conversion Complete combines those form capabilities with Premium Conversation Intelligence. If web forms are a significant lead channel, comparing the Complete plans against a call-only workflow is more meaningful than comparing base prices alone.
Budget for Usage Growth
Campaign expansion can increase number pools, minutes, texts, form submissions, and analysis volume. Revisit usage after the first full billing cycle and again after major traffic or campaign changes.